@Cherryducktweet Mooncheeze makes it to the front page of @DMAILscitech. Think we freaked out Nasa! @MailOnlinehttp://bit.ly/UdVBnK
“Who’s advertised on the moon before?” a question asked by one of the team at Cherryduck Productions, and now WE can claim to be the first.
Cherryduck’s day to day work is production, but since the launch of their ad agency Cleverducks, this is one of the more unusual projects that they’ve undertaken.
The cheese, funnily entitled MoonCheeze set the team the task of becoming a famous cheese brand in a very short space of time on a limited budget.
The Cleverducks creatives decided that with a name like Mooncheeze, they had to be advertising on the moon, it was then over to Cherryduck to make it happen.
They will be officially launching their new cheese later on this year.
‘Lock Stock and Two Smoking Barrells’ Nick Moran has just directed the Cherryduck Natox action film.
Cleverducks our new creative agency was asked to come up with some shoot ideas to promote new brand Natox. The script was approved and the shoot went ahead at a disused cement works in Bedfordshire.
Along with Director Nick Moran, a weapons consultant and explosives experts were bought in to help with the firearms scenes and detonations.
Cherryduck bought in their Canon C500 to shoot in cinematic 4K along with a Phantom HD slow-motion crew to capture the explosions and crashing vehicles. There was also the Canon C300 for the B camera and various GoPro Hero 3 cameras that were planted in key locations. During the 2 day shoot.
Designer label Louis Vuitton recently teamed up with artist Yayoi Kusama to launch a beautiful new capsule collection of polka dots and vibrant colours.
We were excited to be asked to film the collection’s Pop Up Store and Window Displays at Selfridges. We shot timelapse and behind-the-scenes footage over 5 nights in collaboration with the talented photographer Melvyn Vincent.
Our films can now be seen on the Selfridges website and the Louis Vuitton YouTube channel as well as fashion blogs everywhere!
Click the picture above to view the link to the main edit of the timelapse films and search the Louis Vuitton YouTube channel to view our other behind-the-scenes films.
We work with High Street giant Miss Selfridge each season to produce behind-the-scenes videos of their latest collection photo shoots. They’re great to work with as they’re always up for putting a twist on their behind-the-scenes videos to make them feel current and edgey. We’re particularly fond of the A/W 2012 videos which have a bit of a darker vibe.
Gatwick - The PRM Journey
Gatwick airport pride themselves on their excellent PRM service (people with reduced mobility). Cherryduck was asked to create a film to show the ways in which they help individuals with reduced mobility, from arriving at the airport through to security, getting on the plane as well as landing at Gatwick and returning home.
We worked with actors agency VisABLE who provided us with the lovely Anna and Sanjay who did a great job bringing the film to life. - www.gatwickairport.com/prm/
Duo Boots - the full video solution
We had the pleasure of working with the lovely ladies (and gents!) at Duo Boots recently, providing them with a complete package of videos for the relaunch of their website. Over 80 product videos all shot at Tower Bridge Studios and 7 presenter led Style and Measurements videos shot in their beautiful Covent Garden store.
With a project such as this it is so important to keep all of the videos visual in line with the website and we are really pleased with the results - www.duoboots.com
SWEATY BETTY - Studio Catwalk Shoot
It was an early start for the team at Tower Bridge Studios! The morning was dedicated to photography stills for the sportswear giant, and in the afternoon Cherryduck Productions took over to film Sweaty Betty’s collection catwalk.
We used a simple setup, making the most of the white infinity cove and shoot space, and arranged two cameras to capture the entire walk - one wide, and another on the jib. Thankfully Studio 5 is large enough to cope with the entire crew and more!
CALUMET FOCUS MAGAZINE - Article feature with Cherryduck and Canon.
We recently collaborated with Calumet Photographic for a written piece about the Canon C300 for the company’s seasonal magazine, Calumet Focus. In it we talked about our reasons for choosing the C300, and where we see it going in the future.
Calumet is one of our largest equipment suppliers and provided us with our C300s.